the tablomat

building an apparel customisation tool for tablets

An experience for Spreadshirt by White

Last summer we were called to answer the demand for a fully customisable tool for products, accessible by tablet.

Meeting customer demand

When it comes to personalised apparel and accessories, Spreadshirt are widely known as major players. With a growing user bass, the demand to allow users to customise products from their mobile device or smart phone is rising. Enter, the Tablomat.

Currently the only way for customers to customise an item is by accessing a Flash based interface designed specifically for desktop. Our goal was to answer the immediate need to create an experience to cator for for the increase in tablet device traffic while considering how this new solution may scale to desktop and smart phones.

Our stategy was to build on the existing model behind the current solution, but revise the layout and key features. User data and behaviour resports drove our early ideation into the functionality of these touch-based features.

Rappid.js allowed for fast and agile implementation during the development sprints.

Building the experience

The core feature set was intact in the legacy model, yet these features had not been considered for touch input and interaction. Our job was to create a tablet web-app experience which was powerful enough to match, and eventually replace the desktop version.

With a tight development deadline, an additional challenge was engineering the back end experience to allow communication between multiple interface components.

Having a solid basis to test and refine our ideas at this point was crucial to keeping to a release schedule. The rappid.js framework was created by Tony Findeisen and Marcus Krejpwicz as a way of using components to quickly build web experiences.

A share is just as important as a sale, we want everyone to see the capability of the service and the diverstiy of products and designs we offer.

Since going live, the Tablomat is now indicating strong growth in traffic and sales. Moving forward, Spreadshirt plan to extend this interface through to desktop users and replace the current flash based customisation interface.

The broader focus is now on the wider landscape of mobile devices and how these can be used for product customisation on the move.

For continued reading, the extended version of this study is available here.